THE BIG IDEA
Born to Run: Could Springsteen run for president in 2028?
In the age of celebrity politicians, is Bruce Springsteen better placed than Reagan, Schwarzenegger and Trump to run for office?
By David Rea
6 September, 2025
Photo: Robin Takami / Alamy Stock Photo
ON THE 14th OF MAY 2025 in Manchester, England, Bruce Springsteen made a speech which created waves across the world. ‘In my home, the America I love, the America I've written about, that has been a beacon of hope and liberty for 250 years, is currently in the hands of a corrupt, incompetent and treasonous administration. Tonight, we ask all who believe in democracy and the best of our American experience to rise with us, raise your voices against authoritarianism and let freedom ring.’
Anybody walking into the Co-op Live arena at that moment could have been forgiven for thinking this was a political rally, not the opening concert of Springsteen's Land of Hope and Dreams tour. As he finished his speech, there seemed little difference between the jubilant white noise of the Manchester crowd, and that at the 2024 Democratic National Convention after Kamala Harris had finished hers. In a time when the left is searching for a charismatic leader, when Democrats are failing to change the conversation from immigration to inequality, Springsteen is, in several crucial ways, ideally placed to run in 2028 as the Democratic Party’s presidential candidate.
Springsteen is not only able to deliver the sort of spine-tingling political speeches that proved so crucial in Barack Obama's presidential campaign of 2008. He has a backstory most politicians could only dream of. He grew up in Freehold, New Jersey in a family he has described as ‘pretty near poor’. His mother was a secretary and his dad worked on the factory floor at a Ford motor plant. A kerosene lamp in the living room was the only source of heating in the family home. Yet he has risen from those rags to riches, his success down to his talent, but also those lauded American virtues of tenacity and hard work.
He has now been part of the liberal elite for years, with powerful friends in entertainment and politics. In 2012 Bill Clinton said Springsteen was ‘one of the most important forces in American music… a guy who reflects our real American values.’ On his 2021 podcast with Barack Obama, ‘Renegades: Born in the USA’, Springsteen discussed topics from race to the American Dream with considerable knowledge, intelligence and sensitivity. At one point Springsteen noted that Reaganism had facilitated an important cultural shift in the 80s, marking the beginning of the media’s obsession with the lifestyles of the rich and famous. It brought ‘the culture of materialism into everyone's home 24 hours a day,’ he said, ‘and suddenly they're being told you [sic] are not good enough.’ In combination with his working-class background, his wise, plainspoken voice on the podcast made him sound like the authentic voice of the ordinary American.
“It isn't too much of a leap to imagine a Springsteen campaign bus emblazoned with his song titles: ‘Promised Land’, ‘Land of Hope and Dreams’ and ‘Tougher Than the Rest’.”
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Successfully negotiating the music industry for more than four decades, and coming out as the most celebrated rockstar of his generation, has taken more than mere artistic talents. It has surely required business acumen, working with lawyers, managing an extensive back catalogue and making countless strategic decisions. Perhaps most crucially, a little like politicians, artists benefit from curating a coherent public image, not only via their art but also through social media, public statements and books. It is something Springsteen appears to excel at. His 2016 memoir Born to Run is powerfully consistent with the beliefs set out in his discography. In fact certain passages, in their weave of biography and politics, could have been written by a senator with presidential ambition. ‘What were the social forces that held my parents’ lives in check?’ Springsteen writes at one point. ‘In my search [for the answer] I would blur the lines between the personal and the psychological factors that made my father's life so difficult and the political issues that kept a tight clamp on working-class lives across the United States.’
His lack of political experience might have counted against him at one time. But that was before Arnold Schwarzenegger became the governor of California in 2003. Having never held public office, Schwarzenegger's polling was boosted by the disproportionate media attention on him brought by his celebrity, according to one study. It wasn't long before outlets were dubbing him ‘the Governator’ after his starring role in The Terminator. It was before Trump successfully ran for the presidency with only a career in business and reality TV behind him. And most significantly, it was before many Americans’ trust in politicians collapsed, before they grew sick of technocrats and political speak, and began looking for someone more like them, someone who really understood.
And that's where Springsteen's music comes in. He communicates with a depth and directness few songwriters manage. His songs cut to the core of working-class lives, atomising their sense of hopelessness and entrapment, just as they do their hopes and desires. Springsteen has written soul-stirring musical testaments to the fact he understands ordinary people, and these convince in a way politicians saying they understand ‘hardworking folk’ simply don't.
Like Schwarzenegger and Trump, Springsteen already has a well established brand. His discography has entrenched his story and ethos into the American psyche, and it would provide important political capital on the campaign trail. In a world where spin is almost as important as policy, where Barack Obama’s three-word slogan in 2008 ‘yes we can' condensed his political message to powerful effect, and where Schwarzenegger was nicknamed the ‘the running man’ during his bid for governorship after his film of the same name, it isn't too much of a leap to imagine a Springsteen campaign bus emblazoned with his song titles: ‘Promised Land’, ‘Land of Hope and Dreams’ and ‘Tougher Than the Rest’.
The Boss running for president. It sounds crazy, doesn't it. But these are strange, unpredictable times and this is Bruce Springsteen: the blue-collar guy who turns up at old girlfriends’ houses in the middle of the night and convinces them to take off with him, in search of a better life. As he's been telling us for decades: he was born to run.
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